Turn microlearning into your competitive edge: Customer education hacks

Watch Roxana Talef, EMEA Sales Training & Development Manager at Lenovo sharing practical strategies for educating prospects through microlearning before they become customers.  

In this 15-minute session, you'll discover:
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• Why customer education starts long before the purchase (with 60% of tech buyers researching independently)
• Three actionable "recipes" for creating microlearning that validates features and solves pain points• How to create persona-specific learning paths that address different buyer priorities
• Practical ways to measure success and demonstrate business impact through conversion metrics