How to design impactful continuing education

Julianna Scappaticci from Geisinger rebuilt faculty development with one weekly email and staff started asking for more.

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In this MicrolearningCONF session, she breaks down exactly how she did it:

• Why she chose Substack over mass emails — and how opt-in changed everything
• How 3-minute modules turned into 2,100+ learning "doses" over time
• The design decisions that made completion tracking actually reliable
• How she bundled SCORM modules into the LMS for CME credits
• What happened when staff went from ignoring training to actively seeking it out

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